5 Digital Marketing Secrets For Startups
R55 Digital Media have created a list of 5 secrets so that you can learn some secret sauces and use them in your Digital Marketing. Although these secrets are aimed at startups, if you already have an established business you can still learn from them.
1. Know your story.
We don't just mean know what product or service you are selling, but why are you selling it.
What problems does it solve?
Why would your customers buy what you have?
A good story speaks to your customer's heart and makes you approachable. Stories also include any pain points you have overcome, for example, R55 Digital Media have experienced a lot of the pain points within marketing, lack of engagement and spending lots on paid advertising targeting the wrong market. It is those lessons that we can now talk about and use to help our clients.
2. Don't try to be everywhere at once.
Just as in real life you can't be in two places at one time.
Similarly with Digital Marketing when you try to appear on Facebook, Twitter, Pinterest, Instagram ... all you are doing is spending a lot of time monitoring those channels posting updates and not actually doing what you are good at which is helping the customers that you do have.
Think back to your story and your customers. Where would they normally be? -That's a good place to start.
Don't believe the hype that you have to have a lot of content initially. Quality will always win out over quantity. Low-quality content will annoy the people you are trying to attract. Give your prospective customers good quality and they will want to hear more from you.
3. Understand your core values.
Your core values are the reason why you decided to start your startup.
They are what you are passionate about, and when you talk it's this passion that will ignite the fires in your customers and get them to want to do business with you.
Any content you create has to be in line with your core values otherwise it will seem flat and lacking something.
Also, I know it's a bit like teaching granny to suck eggs, but make sure your products and services are aligned with your core values otherwise you will end up feeling flat yourself and your business will flounder and fail due to a lack of interest from you.
4. Keywords, keywords, keywords.
Keywords are very often overlooked, this is usually down to a lack of understanding about them.
Keywords are the words used to describe your topics and when you hear the term long-tail-keywords they are the phrases that people would put into google - other search engines are available 😉
Keywords are used with the content that you create and help to get your content in front of the people you want to speak to. There are lots of keyword tools out there (Google Adwords is one of the best) and the keyword you pick has to take into account the market you are aiming for, the value proposition you are offering, and how saturated the market is. It's not always a good idea to try and get the keywords that are used the most, as large agencies can throw lots of money that startups just don't have to get their content noticed. Think around your keywords and you will come up with a nice list of core keywords. you can then use those core keywords to develop secondary keywords. This can sound complex but an example of a core keyword might be Content Marketing. Secondary keywords could be corporate blogging, blogging best practices, email marketing etc...
The skill of keywords will grow with time, the more you practice and get used to looking for them the better your skills will become.
5. Know what success looks like.
It's easy to just jump right in and start ploughing forward. but without knowing what success looks like for you, how do you know when you achieved it?
“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked.
‘Where do you want to go?’ was his response.
‘I don’t know,’ Alice answered.
‘Then,’ said the cat, ‘it doesn’t matter.”
― Lewis Carroll, Alice in Wonderland
Also please make sure your success is achievable. You've got a startup, so don't expect to be the next Richard Branson within 30 days (unless you have a really good product)
Start your goals small and as you reach them, expand them, allow them to grow into bigger and bigger goals. If you document all of this you will be able to look back and see the progress you have made. It's all too easy to get caught up as you get bigger and bigger. Looking back over your progress grounds you and makes you realise that you are making progress and achieving great things.